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  • Zach Shoemaker

The Importance of App Design for End User Experience

When you’re launching anything involving your digital strategy, it’s important to be purpose-driven and strategic. You want to understand who your users are and what they are trying to accomplish. Then you’ll need to decide if an iOS specific app fits into the overall strategy. The biggest thing that causes confusion regarding app design and user experience is that those tend to be two different things. Design pertaining to UI or nice-looking elements is one thing, but when considering an overall good user experience, you will focus on what problems you’re trying to solve, who is your user, and how are they going to use your app. User experience decisions are very strategic and data-driven to accomplish something that has a purpose.

Design Trends for App Development

It’s very important to make sure your app design matches your brand guidelines. You really want to think about including key elements of your brand, so everything looks cohesive. Right now, one of the bigger industry trends is simplicity. You want to make sure there isn’t a lot of bloat or excess components to your app. You want to ensure that it’s very easy to use and has a clean look. Another big trend is accessibility. You want to make sure that your app accomplishes the same sort of functionality no matter who is using it. Consider if your user is visually impaired or physically impaired, you want to focus on accommodating anyone that is attempting to use the application you’ve developed.

Learn More About iOS App Design and Development

If you are interested in learning more about iOS App Design and iOS App Development, contact our team today!


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