Accelerating eCommerce Growth for American Fireworks Company

Ongoing SEO, BigCommerce support, and POS integration that fueled a 45% traffic boost

Retail
Custom Software
eCommerce
Deliverables
  • Monthly SEO performance reports and keyword recommendations
  • Ad-hoc BigCommerce template and technical support
  • POS selection, implementation, and integration guidance
  • End-to-end program management
    • Services
  • SEO Strategy & Management
  • BigCommerce Technical Support
  • Point-of-Sale Consulting
  • Project & Program Management
    • Technologies
  • BigCommerce
  • Microsoft SharePoint
  • VPN Security Frameworks
  • Custom HTML/CSS Templates
    • Deliverables
    Technologies
    Services

    Project Overview

    Ongoing SEO, BigCommerce support, and POS integration that fueled a 45% traffic boost

    American Fireworks Company is a leading regional fireworks importer, retailer, and distributor operating both a brick-and-mortar store and BigCommerce-powered online storefronts. Seeking to improve search visibility, ensure site stability, and modernize in-store checkout, they engaged MorelandConnect for a multi-faceted support engagement covering SEO, ongoing site maintenance, and POS system integration.

    The Challange

  • Inconsistent SEO tracking and keyword management left organic traffic growth on the table.
  • BigCommerce templates and customizations required reactive, as-needed support to maintain uptime and performance.
  • No formal plan or expertise to select, deploy, and integrate a modern POS system with existing eCommerce workflows.
  • Multiple parallel work streams demanded centralized coordination and clear accountability.

    • ‍

    Our Solution

    MorelandConnect assembled a dedicated team to provide American Fireworks with a hybrid engagement: a fixed-fee monthly SEO program delivering actionable keyword reports and optimization advice, plus time-and-materials BigCommerce support and POS consulting. We established a program management office—hosted on SharePoint—to align stakeholders, track tasks, and expedite approvals.

    ‍

    Features:
  • SEO Dashboard with monthly analytics and prioritized recommendations
  • Rapid-response ticketing for BigCommerce template tweaks and technical fixes

    • The Results

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    35%

    Faster case completion

    90%

    Staff adoption in 2 weeks

    70%

    Reduced task duplication

    150M

    Annual cost saving through improved efficency

    The Results

    45%

    Organic Traffic Growth

    ‍

    25%

    Page Load Speed Improvement

    ‍

    90%

    Template Issue Turnaround (under 24 hrs)

    100%

    POS Go-Live On Time

    Summary

    Ongoing SEO, BigCommerce support, and POS integration that fueled a 45% traffic boost

    Focus Area

    Project Overview

    American Fireworks Company is a leading regional fireworks importer, retailer, and distributor operating both a brick-and-mortar store and BigCommerce-powered online storefronts. Seeking to improve search visibility, ensure site stability, and modernize in-store checkout, they engaged MorelandConnect for a multi-faceted support engagement covering SEO, ongoing site maintenance, and POS system integration.

    The Challange

  • Inconsistent SEO tracking and keyword management left organic traffic growth on the table.
  • BigCommerce templates and customizations required reactive, as-needed support to maintain uptime and performance.
  • No formal plan or expertise to select, deploy, and integrate a modern POS system with existing eCommerce workflows.
  • Multiple parallel work streams demanded centralized coordination and clear accountability.

    • ‍

    Our Solution

  • Inconsistent SEO tracking and keyword management left organic traffic growth on the table.
  • BigCommerce templates and customizations required reactive, as-needed support to maintain uptime and performance.
  • No formal plan or expertise to select, deploy, and integrate a modern POS system with existing eCommerce workflows.
  • Multiple parallel work streams demanded centralized coordination and clear accountability.

    • ‍

    The  Impact

    By partnering with MorelandConnect, American Fireworks tapped into a seamless support engine that elevated their online visibility, enhanced site performance, and modernized in-store operations. Within three months, organic search traffic climbed by nearly half, site responsiveness improved significantly, and a fully integrated POS solution went live without disrupting peak sales periods. Centralized program management cut coordination overhead, so key staff could focus on merchandising and marketing initiatives rather than firefighting technical issues.

    MorelandConnect transformed our web operations—proactive, expert, and always responsive
    Marketing Manager, American Fireworks

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    Our Clients Say It Best

    Behind every project is a relationship built on trust, communication, and shared success. Here’s what that sounds like.

    "The team is very personable; we feel like we're talking to friends."

    Bill Vasil
    Founder, CrewTrak

    "Collaborating with Moreland on this project was an absolute pleasure."

    Korey Silverman
    Director of Operations, General Pipe Cleaners

    "MorelandConnect has a great ability to keep the communication lines open with their clients."

    Amie Brock
    CEO, AIR Training Solutions

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